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Privacy policy

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998). We collect information about you for 2 reasons: firstly, to process your order and second, to provide you with the best possible service and experience on our website.

1. General privacy principles

We will not e-mail you in the future unless you have given us your consent.

We will not pass your e-mail address to other trusted traders unless you agree.

The type of information we will collect about you includes:

  • your name
  • address
  • phone number
  • email address
  • credit/debit card details

We will never collect sensitive information about you without your explicit consent.

The information we hold will be accurate and up to date. You can check the information that we hold about you by emailing us. If you find any inaccuracies we will delete or correct it promptly.

The personal information which we hold will be held securely in accordance with our internal security policy and the law.

If we intend to transfer your information outside the EEA (European Economic Area) we will always obtain your consent first.

2. Cookies

Please note: This policy explains how cookies are used on from 26 April 2012.

2.1 Use of cookies by Furniture123

Cookies are small text files that are placed on your computer by websites that you visit or certain emails you open. They are widely used in order to make websites work, or work more efficiently, as well as to provide business and marketing information to the owners of the site.

For more detailed information about cookies visit

2.2 Types of cookies used by Furniture123

Four types of cookie may be used during your visit to

  • Furniture123 session cookies that are deleted after each visit
  • Furniture123 persistent cookies are valid across visits and, for example, are used to avoid the need to tell us your country of residence at the start of each visit
  • Furniture123 email cookies which are set on your computer by an email from Furniture123, but are accessed by when you use our site
  • Third party cookies that are used by our partners, for example, to help us measure site visitors

Some of the cookies are essential in order for you to have the best possible experience of, especially those which we use at the checkout process.

2.3 Details of cookies set by Furniture123

Here is a list of all the cookies that Furniture123 set and how we use them:

Cookie Name Purpose
UserGUID Maintain the user's session
Referral_Cookie Store original referrer
Referral_Date_Cookie Store original referrer date
Returning_Visit Store whether the user is new or not
Order form data: addressLine1, addressLine1Del, addressLine2, addressLine2Del, addressLine3, addressLine3Del, addressMatch, city, cityDel, confirmEmail, county, countyDel, emailAddress, firstName, howhear, lastName, postcode, postcodeDel, shippingZone, telephoneNo, telephoneNo2, title, specialInstructions, purchasefor Used for storing personal details form data, so we can add this to your order (delivery address etc.)
cookiepopup Store whether cookies have been accepted or not
recentlyviewed Store recently viewed items
lastslotused Store last slot used in recently viewed items

2.4 Details of cookies set by our business partners

Here is a list of some cookies that may be set by our business partners on

Cookie Name Purpose
Affiliate Future: afncfunctions.js, localcookie.js These cookies save data to tell us if a website which has promoted us has attracted a customer who buys something on our site. The cookies store affiliate ID, merchant ID and programme ID
Affiliate Window: aw for example aw1001, AWSESS, awpv9, aw3, AW, _aw_m_ These cookies save data to tell us if a website which has promoted us has attracted a customer who buys something on our site. We then pay a commission to the website which has promoted us. The cookies hold an id reference number for the referring site, group id, click id, platform, product id, link id of the banner the customer clicked on, the time the customer clicked on a link on the affiliate's site
Communicator: ASP.NET_SessionId, .ASPXANONYMOUS, _ccCtCookie When a user interacts with our mailing list sign up form, or clicks on a link in an email dispatched to our newsletter mailing list, cookies are downloaded. These cookies help us ensure we send you relevant information in our emails. They tell us the date and time when a recipient subscribed to our mailing list, and tracks whether they open the email, and which (if any) links they click in our emails, and whether they go on to make a purchase. Further information is available here:
Google Adwords AdWords ads are served on Google's own websites, the Google Display Network (other sites), AdSense and AdMob programs on third-party partner sites and services (such as applications and other clients). Beyond Google Analytics and DoubleClick cookies, Google uses cookies to help businesses that buy ads from Google determine how many people who click their ads end up purchasing their products. The conversion tracking cookie is set when you click an ad. It does not collect direct details. Each advertiser gets a different cookie, so no cookie can be tracked across advertiser websites. If you want to disable conversion tracking cookies, you can set your browser to block cookies from the domain. For the Google Display Network and AdMob network, we serve ads based on the content of sites you've viewed or the application you're using on your device and may also use other partner data to target ads.
Google Analytics: _utma, _utmb, _utmc, _utmz These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited
Tradedoubler: TradeDoublerGUID, TD_EH_, TD_PIC, TD_UNIQUE_IMP, OPTOUT, RET, TD_POOL, BT, TradeDoubler These cookies save data to tell us if a website which has promoted us has attracted a customer who buys something on our site. The cookies hold a User ID (based on the browser the user is using), a record of clicks, data (such as programId, affiliateId, graphicalElementId etc), and information about the Visitor Group used for different settings on bt algorithms and sample settings. If re-targeting is enabled or the browser receives a banner from an Ad Pool, cookies are set to schedule banners to appear, it records when they are shown and how many times. 3rd Parties may also drop cookies via tradedoubler links, as the client may be integrated with companies such as DoubleClick, Tagman, Omniture or Google Analytics. These companies provide other services for clients such as container tags, automatic de-duping and onsite analytics.
Ultimate Feed: IST Track Collects a randomly generated reference ID for a particular user / browser. This helps us make sure our marketing activities suit our customers.

2.5 Decline cookies on

Please be aware that if you decline to use cookies set by Furniture123 on this will affect your experience of our website, especially at the checkout process. This limitation does not apply to cookies set by our business partners. If you don't want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set.

If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

Our site will offer the best user experience with cookies enabled, and declining cookies from us may lead to a loss in some fuctionality.

Contact Us

If you have any questions or comments about privacy, please don't hesitate to contact us